Alistair Smith

Alistair Smith (b. 1988) is a British designer. Previously Head of Product Design at cult cycling brand Rapha in London and at Norse Projects in Copenhagen. His work focuses on building sportswear performance into modern clothing for everyday living and championing creative leadership at strong brands. 

After receiving a first class diploma in Fashion Marketing at Northumbria University, Smith spent a year working for award winning British designer Nigel Cabourn. Working on collections for the European and Japanese market, Smith designed the first Cabourn store in Japan which opened in Tokyo in 2010.

At Norse Projects from 2012, he worked closely with the founders to grow the brand and product line. Worn by a diverse crowd from A$AP Rocky to Gilles Peterson and stocked in the worlds best menswear stores, the Scandinavian brand is renowned for its modern take on a youthful wardrobe, inspired by clean lines and the best natural materials. Smith worked on collaborations with Vans, Kvadrat and artists such as Geoff McFetridge and Daniel Frost.

At Rapha, he led a team of multi-disciplinary creatives who worked on a diverse range of projects over four and a half years. From Worldtour Pro Team kits - helping Team Sky win the Tour de France - to strategy for expansion into new markets, lifestyle categories and everything in-between. 

Rapha has collaborated with Apple, Paul Smith and Herman Miller amongst others and won numerous awards for its product. Smith led the product design team through a period of fast growth and expansion for Rapha, which was sold to Walmart heirs Steuart and Tom Walton in 2018. His work has been published in British GQ, Wired, Hypebeast and more.